Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool will allow you better communicate with your customers, inform them about the launch of new products, attract them with customized offers, and much more.
What is an Email Marketing Service?
An email marketing service is an online platform or installed software that enables you to design and send out bulk messages to your mailing list subscribers. This way you can better communicate with your existing customers and reach out new audiences.
Benefits of Email Marketing
The advantages that come with a well planned and targeted campaign are numerous. Below we outline some of the top benefits:
• Cost effectiveness: Most online platforms offer affordable monthly rates and even free plans for a limited number of subscribers.
• Ease of use: The best such services include pre-designed templates and drag-and-drop interfaces.
• More targeted marketing: The best emailing services offer the possibility to segment your list of subscribers so that you can better target your campaigns.